This privacy policy outlines how your personal information is collected, used, and shared when you use www.rimalbooks.com (the “site”).

The Data We Collect About You

When you visit the site we collect a variety of different data:

Technical Data

This includes your web browser, operating system, device model, IP
address, time zone and geographic data, and some of the cookies that are
installed on your browser or device.

Browsing Data

As you navigate the site, we collect information on your general
interaction with the site including individual web pages or products
visited, search queries made on the site, as well as what website or
search term referred you to the site.

Order Data

When you make a purchase or attempt to make a purchase through the
site, we collect certain information from you including: your name,
billing address, shipping address, payment information (we do not hold
your credit card numbers), email address, phone number, items purchased,
and total order cost.

Marketing Data

If you agree to subscribe to our newsletter either via our site
popup, site footer signup form, or by agreeing to receive email
marketing from us on the checkout (all optional) we will store
information such as your name and email address. Subscribers are able at
any point to withdraw consent by using the unsubscribe link on each
marketing email sent or to contact us at: info@rimalbooks.com

We do not collect any Special Categories of Personal Data
about you (this includes details about your race or ethnicity, religious
or philosophical beliefs, sex life, sexual orientation, political
opinions, trade union membership, information about your health and
genetic and biometric data).

How we use your data

Your data is used in the following circumstances:

When we need to process and fulfill an order

When we have your consent

When it is necessary for our legitimate interests (or those of a
third party) and your interests and fundamental rights do not override
those interests. 

Where we need to comply with a legal or regulatory obligation.

Technical data is used to:

Screen orders for potential risk and fraud

Analyse and improve our site. Technical data allows us to understand
what technologies are being used used to view our site. We use this
information to make improvements to the design and implementation of the
site, and therefore improve the user experience.

Browsing data is used to:

Analyse and improve our site. We are able to see what sites and
search terms are referring users to our website. We also can understand
what pages and products are viewed the most. This allows us to make
improvements to our product offering, and the design and implementation
of our site with the intention of improving user experience.

Order data is used for the processing and fulfilment of orders including:

Screening orders for potential risk of fraud

Processing your payment information

Arranging shipping

Providing you with order confirmations and updates. 

If you choose to accept marketing emails at checkout (optional), then we will also use your email to send you our newsletter.

Marketing data is used to send newsletters to users
who have signed up either through our site popup, site footer signup
form, or by agreeing to receive email marketing from us on the checkout
(all optional).

Sharing Your Data

We share your data with third parties in order to process and fulfil
orders, analyse user data to improve site performance, and for targeted
marketing purposes. The following is a list of the third parties we
share data with, why, and how you can opt-out (if applicable).

Shopify

Shopify powers our online store. You can read more about how Shopify uses your data here: https://www.shopify.com/legal/privacy

Google Analytics

Google Analytics allows us to understand how users interact with the
site. This helps inform future design changes to improve user
experience. We share your browsing and technical data. You can read
about how Google uses your information here: https://www.google.com/intl/en/policies/privacy/

You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Full Story

Full Story allows us to see how users interact with the site. This
helps inform future design changes to improve user experience. We share
your browsing and technical data. You can read about how Full Story uses
your information here: https://www.fullstory.com/resources/fullstory-gdpr-you/.

You can also opt out of Full Story here: https://www.fullstory.com/optout/

Facebook

We use Facebook Advertising to provide targeted marketing to users who have visited our site.

You can read more about how Facebook uses your information here: https://www.facebook.com/about/privacy/update

You can also opt out of Facebook targeted advertising here: https://www.facebook.com/settings/?tab=ads

Transfer of Information

Please note that if you are a European resident, your information
will be transferred outside of Europe, including to Canada and the
United States as that is where our website platform Shopify is based.

Your Rights

If you are a European resident, you have the right to access personal
information we hold about you and to ask that your personal information
be corrected, updated, or deleted. If you would like to exercise this
right, please contact us at: info@rimalbooks.com

Data Retention

We will only retain your personal data for as long as necessary to
fulfil the purposes we collected it for, including for the purposes of
satisfying any legal, accounting, or reporting requirements.

Cookies

What are Cookies?

A cookie is a small file that is downloaded onto your computer when
you visit a website. It allows us to recognize and tailor our site to
you and it won’t harm your computer.

Why do we use Cookies?

Cookies are primarily used for the basic operation of the online
store. They are necessary to remember and store the products you wish to
purchase and place in your shopping cart. They are essential to the
buying process. We also use cookies to track the number of visits to our
store, and associated information such as where visitors came from, and
what devices/browsers are being used to look at the site. This provides
us an ability to improve the design and implementation of the site, and
therefore improve the user experience.

Opting out of Cookies

If you prefer, you can restrict, block or delete cookies by changing
your browser settings but that means that you won’t be able to add and
buy products from our store. For more information about cookies, and how
to disable cookies, visit http://www.allaboutcookies.org/manage-cookies/.